# GoodPath Marketing Pairs Digital Marketing and Direct Mail in Lexington, KY

*The Lexington agency handles design, campaign strategy, print and delivery for direct mail alongside its digital services.*

Published 2026-11-11 by GoodPath Marketing via LivePublicator.
Source: https://livepublicator.com/news/goodpathmarketing/goodpath-marketing-pairs-digital-marketing-and-direct-mail

**In one sentence:** GoodPath Marketing, a marketing agency in Lexington, Kentucky, now offers a hybrid service that combines digital marketing with direct mail campaigns under one roof.

GoodPath Marketing, a marketing agency based at 110 W. Vine St, Suite 300 in Lexington, Kentucky, is offering small and mid-sized businesses a hybrid service that combines digital marketing with direct mail. The agency handles design, campaign strategy, print and delivery for mail campaigns, alongside its web and search work.

Under the hybrid model, one team covers both sides of a campaign. On the print side, it produces direct mail campaigns targeted to a client's buyers, plus business cards, brochures and signage designed to match the brand. The agency says most agencies focus on one or the other, and that bringing both together keeps a brand consistent online and in hand. Every project starts with the client's goals, audience and market, and the agency sets benchmarks and tracks performance so clients can see which parts of a campaign are working.

> "Most businesses have to pick one agency for their website and search work and another for anything that goes in the mail. We wanted to take that split away, so one team plans the strategy, designs the creative and gets it out the door. For our clients, that means a brand that reads the same way online and in hand."
> Chris C., Owner, GoodPath Marketing

The service is aimed at founders, owners and growing teams at small and mid-sized businesses in Kentucky and across the country. GoodPath Marketing was founded in Lexington with the stated aim of giving smaller businesses access to the same quality of strategic marketing that larger brands use. The agency also publishes guidance on its blog, including posts on direct mail for small businesses, hybrid versus digital-only marketing, local SEO and Google Business Profile optimization.

Businesses can start a project through the inquiry form at goodpathmarketing.com, by calling 859-374-9033 or by emailing support@goodpathmarketing.com. A team member follows up within one to two business days to discuss project goals. The website also includes a three-step estimate tool that gives a rough setup fee and monthly figure for a web design project, and a portfolio of branding, web design and print work.

## About GoodPath Marketing

GoodPath Marketing is a marketing agency headquartered at 110 W. Vine St, Suite 300, Lexington, Kentucky. It offers website design, branding and identity, SEO, social media management, CRM software, print marketing and direct mail campaigns. The agency works with small and mid-sized businesses, including founders, owners and growing teams, in Kentucky and nationally. Its team is made up of strategists, designers and writers, and the company states its team has experience working with hundreds of mid-market and enterprise brands. Contact: 859-374-9033 or support@goodpathmarketing.com.
## Key facts

- GoodPath Marketing is headquartered at 110 W. Vine St, Suite 300, Lexington, KY, 40507
- Services: website design, branding and identity, SEO, social media management, CRM software, print marketing and direct mail
- Direct mail service covers design, campaign strategy, print and delivery
- Contact: 859-374-9033, support@goodpathmarketing.com
- Inquiries receive a follow-up within 1-2 business days

## Questions about this announcement

**Does GoodPath Marketing handle both digital marketing and direct mail?**
Yes. The agency offers website design, branding and identity, SEO, social media management and CRM software, along with direct mail campaigns and print materials such as business cards, brochures and signage.

**What does GoodPath Marketing do for a direct mail campaign?**
It handles design, campaign strategy, print and delivery, and targets the mailing to the client's buyers.

**How do I contact GoodPath Marketing in Lexington?**
Call 859-374-9033, email support@goodpathmarketing.com, or submit the inquiry form at goodpathmarketing.com. A team member follows up within 1-2 business days.

Website: https://goodpathmarketing.com