Fruntend Passes 2,000 Booked Meetings for More Than 50 B2B Firms

Fruntend, a B2B cold email agency, has passed 2,000 qualified sales meetings booked for its clients. The meetings were generated for more than 50 B2B companies across over 10 industries, and every one of those clients paid Fruntend nothing until a meeting was actually held.

Fruntend builds and runs outbound email end to end for B2B firms and books qualified sales meetings straight into their calendars. Campaigns target 10 to 15 or more qualified meetings a month, with first meetings arriving 14 to 21 days after kickoff. The client's only job is to take the meeting.

Most of the firms Fruntend works with grew on referrals and on the owner's own network. Referrals work, but they cannot be forecast, sped up or scaled, and they only ever reach buyers who are already looking. The usual alternatives ask for money up front: an in-house salesperson costs around $10,000 a month fully loaded and typically takes four to six months to produce a first meeting, while lead generation agencies commonly bill $4,000 to $8,000 a month whether or not a meeting ever happens. Fruntend is paid per meeting held, and the sending infrastructure is passed through at cost.

The work runs on Fruntend's 4-Layer Sales Entry System™:

1: The offer. Every campaign leads with a reason for the prospect to reply, rather than a request for a call. 2: The infrastructure. Multiple domains and inboxes, warmed and monitored daily, sending about 20,000 emails a month. A client's own domain is never used. 3: The list. Built to each client's criteria by company size, sector and geography, with every contact verified individually. 4: The replies. Answered the same day, qualified against the client's criteria, then booked and reminded until the meeting takes place.

Results from recent client campaigns include 65 meetings and $200,000 in pipeline in five weeks for Rebel Yell REI Agency, and 28 meetings and $125,000 in pipeline in the first month for Brigins.

Fruntend takes on two new client campaigns each month. B2B firms can apply at fruntend.io and book a 30-minute qualification call to see whether they are a fit.