Free template

Book launch press release template

A book launch release tells readers, bookstores and reviewers what the book is about, who wrote it, when it comes out and where to buy it.

Use it for a new book, a new edition or a launch event. Fill in the brackets and add the cover image.

Book launch press release templateDownload Word (.docx)
FOR IMMEDIATE RELEASE

[Author] releases [Book title], a [genre] book about [topic]

[One line on who the book is for]

[City], [State], [Month Day, Year]: [Author], a [author's role or background], today released [Book title], a [number]-page [genre] book published by [publisher / self-published]. It is available in [print / ebook / audio] from [where to buy].

[What the book is about, in two or three sentences, without spoilers.]

[Who it is for, and what readers will take from it.]

"[Why you wrote the book]," said [Author]. "[One detail from writing it.]"

[Launch events, readings or signings, with dates and places.]

Book details: [Title], [Author], [Publisher], [Release date], ISBN [number], [Price].

About [Author]
[Author] is a [role] based in [City]. [One or two lines on past books or work.] Learn more at [web address].

Media contact
[Name]
[Email address]
[Phone number]

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Real book launch releases

What to put in each part

Headline
Author, title, genre and topic.
Lead paragraph
Who wrote it, what it is, release date and where to buy.
Summary
Two or three sentences, no spoilers.
Quote
Why the author wrote it. Make it personal.
Book details
Title, publisher, date, ISBN and price in one line. Bookstores look for this.

Headline ideas

Pick the one closest to your news and fill in the brackets.

  • [Author] releases [Book title], a [genre] book about [topic]
  • [Book title] by [Author] out [date] from [Publisher]
  • [Author] publishes [Book title], a guide to [topic] for [who]
  • [Author] to sign [Book title] at [venue] on [date]

Common mistakes

  • A summary that gives away the ending.
  • No ISBN or no buying link.
  • Calling the book a bestseller before it is one.
  • Review quotes used without permission.
  • No cover image.

Where to share it

  • Publish it on your author website with the cover image and buying links.
  • Send it to book bloggers, local newspapers, libraries and bookstores near you. Offer a review copy.
  • Share it with your newsletter readers and on the pages where your readers spend time.

Questions

When should I publish a book launch release?

On release day, or when pre-orders open.

Does a self-published book need an ISBN in the release?

Add it if the book has one. It helps stores and libraries find it.

Can I announce a launch event in the same release?

Yes. Add the date, time and place below the book summary.

What image should I use?

The front cover, in good quality.

Should I send review copies?

Yes, if you can. Offer a print or digital copy to bloggers and reviewers who cover your genre, and say in the release how to ask for one.

Can I use this for a children's book?

Yes. Say the age range in the first paragraph, and add a line for parents, teachers or librarians.

More templates

The press release template page explains the format part by part, with a full sample. Other templates: