Free template

Event press release template

An event release has one job: get the right people to the right place at the right time. Date, time, place and how to sign up come first.

Use this template for a workshop, a fundraiser, an open day, a webinar, a conference or a launch party.

Event press release templateDownload Word (.docx)
FOR IMMEDIATE RELEASE

[Company] to host [event name] on [date] in [city]

[One line on who should come and what they will get]

[City], [State], [Month Day, Year]: [Company] will host [event name], a [type of event] for [who], on [day, date] from [start time] to [end time] at [venue and address / online].

[What happens at the event. Talks, workshops, demos or activities, in two or three sentences.]

[Speakers or guests, with full names and titles, if they have agreed to be named.]

[Tickets and sign-up. Price, or free. Where to register and the last day to register.]

"[Why you are holding the event]," said [Full name], [Job title] at [Company]. "[What guests will take home.]"

[Practical details: parking, access, language, recording, or a link to the full schedule.]

About [Company]
[Company] [what you do] for [who] in [area]. Learn more at [web address].

Media contact
[Name]
[Email address]
[Phone number]

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What to put in each part

Headline
Company, event name, date and city. People decide in one glance if it is for them.
Lead paragraph
The full when and where: day, date, start and end time, venue and address, or the online link.
What happens
Two or three sentences. Talks, demos, workshops, food, music.
Speakers
Full names and titles, only with their agreement.
Tickets
Price, where to sign up, and the deadline.
Quote
Why you are holding it and what guests will get.

Headline ideas

Pick the one closest to your news and fill in the brackets.

  • [Company] to host [event name] on [date] in [city]
  • [Event name] returns to [city] on [date] with [main draw]
  • [Company] invites [who] to free [type of event] on [date]
  • [Number] speakers join [event name] in [city] on [date]

Common mistakes

  • Leaving out the time zone for an online event.
  • Sending it the day before. Most people plan a week or more ahead.
  • Listing speakers who have not confirmed.
  • No sign-up link, or a sign-up link that needs an account.
  • Forgetting to publish a short follow-up after the event with what happened.

Where to share it

  • Publish it on your website with a clear sign-up link, and add the event to your social pages.
  • Send it to local event calendars, community groups and newsletters at least two weeks ahead.
  • After the event, publish a short follow-up with what happened. It gives people who missed it a reason to come next time.

Questions

How far ahead should I announce an event?

Two to four weeks for most local events. Larger events often announce a month or more ahead.

Should I send a second release after the event?

Yes, if something happened worth sharing: how many came, money raised, or what was decided.

What if the event is online?

Give the platform, the link or where to get it, and the time with its time zone.

Can I announce a free event?

Yes. Say clearly that it is free and if people need to register.

More templates

The press release template page explains the format part by part, with a full sample. Other templates: