Free template

New hire press release template

A new hire release introduces a person and says what changes because they joined. It works for a new executive, a key team member, a board member or an advisor.

Ask the person to check every fact about their career before you publish. Fill in the brackets and keep it short.

New hire press release templateDownload Word (.docx)
FOR IMMEDIATE RELEASE

[Company] names [Full name] [Job title]

[One line on what they will lead or build]

[City], [State], [Month Day, Year]: [Company] today named [Full name] as [Job title]. [He / She / They] will lead [team or area] and report to [name and title], starting [date].

[Background. Two or three of their most relevant past roles and what they did there. Use only facts they have checked.]

[What they will do first. One or two goals for their new role.]

"[Why the company chose them]," said [Full name], [Job title] at [Company].

"[Why they joined and what they plan to do]," said [New hire's full name].

[Education or a notable credential, if it matters for the role.]

About [Company]
[Company] [what you do] for [who]. Founded in [year], it has [a real fact: team size, offices or customers]. Learn more at [web address].

Media contact
[Name]
[Email address]
[Phone number]

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What to put in each part

Headline
Company "names" or "hires" the person, with their new title.
Lead paragraph
Name, title, what they will lead and the start date.
Background
Two or three past roles that explain why they fit. Not the whole resume.
First goals
What they will work on. This turns a staffing note into news.
Two quotes
One from the person who hired them, one from the new hire.
Photo
A clear headshot helps. Ask the new hire for one they like.

Headline ideas

Pick the one closest to your news and fill in the brackets.

  • [Company] names [Full name] [Job title]
  • [Company] hires [Full name] to lead [team or area]
  • [Full name] joins [Company] as [Job title]
  • [Company] promotes [Full name] to [Job title]

Common mistakes

  • Copying the full resume into the release.
  • Publishing before the new hire has told their old employer.
  • Facts about past roles that the person has not checked.
  • Quotes that only say how excited everyone is.
  • Leaving out the start date.

Where to share it

  • Publish it on your website and add the new hire to your team page the same day.
  • Send it to the trade press and local business news in your field. Hires are often listed in "people on the move" columns.
  • Ask the new hire to share it with their network. Their contacts are often the people most interested in the news.

Questions

Which hires are worth a press release?

Leaders, key experts, board members and anyone customers or partners will deal with. One release can also cover several hires at once.

Do I need the new hire's approval?

Yes. They should approve their quote and every fact about their career.

When should I publish it?

On or just after the start date, once they have left their old job.

Can I announce a promotion with this template?

Yes. Change "names" to "promotes" and describe the old role and the new one.

More templates

The press release template page explains the format part by part, with a full sample. Other templates: