Free template

Podcast press release template

A podcast release tells people what the show is about, who hosts it and where to listen. It works for a new show, a new season or an episode with a notable guest.

Fill in the brackets. Add links to the platforms where the show is live.

Podcast press release templateDownload Word (.docx)
FOR IMMEDIATE RELEASE

[Host or Company] launches [Podcast name], a podcast about [topic]

[One line on who it is for and what listeners will learn]

[City], [State], [Month Day, Year]: [Host or Company] today launched [Podcast name], a [weekly / monthly] podcast about [topic] for [who]. The first [number] episodes are available now on [platforms].

[What the show covers. The format, the length of an episode, and what makes it different.]

[First episodes and guests. Name confirmed guests with their titles.]

"[Why you started the show]," said [Full name], host of [Podcast name]. "[What a listener will take away.]"

[About the host. One or two lines on why they know the topic.]

Listen at [link], or search "[Podcast name]" on [platforms].

About [Host or Company]
[One or two lines about the host or the company behind the show.] Learn more at [web address].

Media contact
[Name]
[Email address]
[Phone number]

###
Fill this in for my company

Enter your website. We check what AI says about your business for free, then write this release from your site. The draft is free. Publishing starts at $9.

Real podcast releases

What to put in each part

Headline
Who launches it, the show's name and the topic.
Lead paragraph
Topic, audience, how often new episodes come out, and where to listen.
Format
Episode length, interview or solo, and what is different about it.
Guests
Confirmed guests only, with full names and titles.
Where to listen
Direct links. Make the first click easy.

Headline ideas

Pick the one closest to your news and fill in the brackets.

  • [Host or Company] launches [Podcast name], a podcast about [topic]
  • [Podcast name] returns for season [number] with [main guest or theme]
  • [Guest] joins [Podcast name] to talk about [topic]
  • [Company] starts [Podcast name] for [who]

Common mistakes

  • Announcing the show before any episode is live.
  • No direct listening link.
  • A topic so broad it does not say who the show is for.
  • Naming guests who have not recorded yet.
  • No line about why the host knows the topic.

Where to share it

  • Publish it on your website with links to every platform where the show is live.
  • Send it to newsletters and blogs that cover your topic. Hosts of similar shows may also share it or invite you as a guest.
  • Ask your guests to share their episode. Guests often bring the first listeners to a new show.

Questions

When should I announce a podcast?

When the first episodes are live, so readers can listen right away.

Can I announce a single episode?

Yes, if the guest or the topic is news on its own.

Should I include the cover art?

Yes. The show's cover art is the image most people will recognize.

How many episodes should be live at launch?

Many shows launch with two or three, so new listeners have more than one to try.

More templates

The press release template page explains the format part by part, with a full sample. Other templates: